My name is Jeremy Pickett and, together with my wife Crystal, I own and operate Black Legion Athletic Gear. This Blog has taken longer than it should have for me to get going and from this point forward I will strive to have one up weekly. I will be covering various topics and subject matter on all sorts of strength athletics. Fair warning, I am no good when it comes to filtering what I say, and make no apologies if you are offended by the content at any time. That said…enjoy. ; )
Black - seriously bad or unfortunate: causing or associated with severely bad conditions or misfortune
Legion - multitude: a large number of people or things
“What is Black Legion?”…I have heard this question 1,000 times since we started this thing in February 2012. At comps, in the tent…training at the gym...in line at the grocery store you name the place, I have been asked that question. My simple solution for the answer is to hand the person a business card and have them read the back. And follow it up with explaining how we make gear for the strength athletic field, and go over all the areas where we have a following…which prompts a follow up of “oooh” and a head nod…to which I think to myself “you don’t fucking get it.”…
Real talk...I'm cool with that.
The back of our business card reads:
Black Legion: is a label and a brand in the call to arms of those sick and tired of the status quo. The unconventional, ever evolving, driven spirits who refuse to allow the idea of limitations enter their mind. A collective people who view weakness as a choice and will have no part of it. A community of nonconformists who believe strength is gained through physical preparedness by constantly challenging themselves and pushing past boundaries others would view as undoable. Those who accept and understand that pain and suffering are part of the effort in the task and go forward willingly, while the majority would refuse or fold. A unification of those who act singularly while believing collectively in a common goal, to never cease in the quest to make oneself better. If you are one of those described above, take your place amongst us.
Just like the images and sayings on our gear…you either get it or you don’t…we PROUDLY are not another pastel colored, knock-knock, dick-joke apparel line. If that’s what you are into, we aren’t the brand for you. Our “Brand of Brutality” is Aggressive Apparel for Aggressive Athletes (#Aa4aA)…we subscribe to the black and white theory “Only Stronger & weaker Exist” (#OSWE)…and you can apply that however you may choose, in any walk of life…just be fucking STRONGER.
The mission isn’t to appeal to the masses, or coincide with everyone…we suck at conformity…rather, the objective is to rally the likeminded individuals, who daily put out blood, sweat and tears for their cause to our embodied whole…some of you reading this right now…still don’t get it…and that’s ok…for those of you who do…
...WELCOME TO THE LEGION!J